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Did you know that, according to the SBA, half of all businesses don’t make it to their fifth year?
Why? There are countless reasons—poor management, ineffective marketing, weak employees, lack of cash flow, no profit, and more. But the main reason most businesses fail is simple: they didn’t have guidance on how to run a more profitable and financially stable business.
If they had that guidance, they wouldn’t have failed. Period.
Being an expert at your business, having an accountant, or working with a business coach just isn’t enough. What you really need is someone who can do three critical things for you every single month:
Track your profit and cash flow.
Analyze your business strengths and weaknesses.
Propose actionable steps to improve.
This is what a CFO does for large businesses—and it’s something every business, big or small, can benefit from.
That’s where we come in. Your CFO will guide you through what we call the One Clear Path every single month.
There are three main stages to the Cash Flow Clarity Roadmap:
We’ll start by identifying exactly what’s driving your revenue, profit, and cash flow.
We’ll work together to uncover your vision for your business and set one-year and five-year targets for revenue, profit, and cash flow.
Each month, we’ll meet to review your Scoreboard and provide an Action Plan with clear objectives and next steps.
Once we have a clear understanding of all the key factors driving your business, we work with you to forecast your future financial position through strategic scenario planning. This approach not only enhances productivity but also empowers you to make informed decisions, ultimately leading to more predictable and successful outcomes for your business.
Meet Carina Thomas
As a wife, mother of five, business owner, and CFO, I know first hand the challenges of balancing work, family, and growing a successful business. I use my financial expertise to help other business owners thrive by identifying the root causes of cash flow issues and profitability struggles—and most importantly, I know how to fix them. With my unique perspective, I understand both the financial side and the day-to-day demands of running a business. My mission is simple: to help fellow business owners build the thriving, profitable businesses they deserve.